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Italian Fashion comes to China

CNC report from Milan
Added On March 8, 2013

The Italian fashion show is getting a little Asian flavor as it is being held in the far east.

The MICAM, an international footwear exhibition from Milan, will be held  for the first time in Shanghai from April 9th to the 11th.


As part of the Shanghai Fashion Week, the fashion footwear exhibition will showcase around 250 international exhibitors presenting their autumn/winter 2013-2014 collections.

MICAM director, Fabio Aromatici, said MICAM Shanghai has the ambition to become a landmark in the exhibition world of the Asian markets.

SOUNDBITE (ENGLISH) FABIO AROMATICI, MICAM Director
"Practically for footwear is right time for us to be there with MICAM Shanghai because the Italian export are growing in 2012, they grew about  4% for the value, and it is extremely interesting and pulling, the change of distribution are also interesting because we also hoping to see a development in the retail, structure of multibrands stores."

According to Cleto Sagripanti, president of the Italian association of footwear, a second MICAM Shanghai exhibition is already on the agenda for October 11th to the 13th, which proves that the commitment is "solid."