"WELCOME CHINESE" LAUNCHED IN ITALY

CNC
Added On July 4, 2014

The Welcome Chinese, a program evaluating services the foreign entities provided to Chinese tourists, has been launched in Italy. 
 
China Report has the details.
 
 
The Welcome Chinese program is initiated by the China Tourism Academy, guaranteeing a standard service delivered by the certified foreign entities to the Chinese travellers abroad.
 
SOUNDBITE (CHINESE) DAI BIN, China Tourism Academy Chief
"We hope that the Welcome Chinese program could bridge the Chinese tourists and the destination countries, facilitating the destination countries to host the Chinese tourists with better services and educating the latter to travel in a proper way. Our aim is to smoothen the communication between Chinese tourists and the destination countries they choose."
 
The certificate of the Welcome Chinese is categorized into three levels, namely, gold, silver and bronze. The gold level travelling entities are required to provide services in Chinese language and Chinese style breakfast, as well as discount to the Welcome Chinese customers.
 
SOUNDBITE(ITALIAN) JACOPO SERTOLI, PRESIDENT OF WELCOME CHINESE
"Our job is to ensure the quality over time and require hoteliers to always continue to provide these services to Chinese customers, this check is done by us and also by Chinese travelers that remind us how services are delivered effectively. Hotels give the services for which they have been certified." 
 
The Envoy of Ministry of Foreign Affairs Vittorio Sandalli told CNC that  the growing presence of Chinese tourists abroad has made it necessary to focus on their needs and bridge the gap between the services provided and their expectations.
 
SOUNDBITE (ITALIAN) VITTORIO SANDALLI, ENVOY OF MINISTRY OF FOREIGN AFFAIRS
"We receive indications from our diplomatic and consular network in China about the reasons for Chinese tourists come to Italy, and also about the critics that the Chinese tourists have made when travelling in Italy." 
 
Airport of Rome and rail carrier NTV Italo are the first two certified institutions by the program.
 
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Italy is the first European country to launch the Welcome Chinese program.