China's Winter Olympic bid ignites skiing fever

CNC
Added On December 20, 2015

China's skiing fever ignited by the successful bid to host the 2022 Winter Olympics is facing a bottleneck of lacking a standardized training system, the qualified instructors in particular.

 
Find out what industry insiders say.
 
The huge gap between the fast-growing number of fans and the shortage of experienced tutors led the ski training market to a mess.
   
Wang Chunlu, the secretary general of the Chinese ski association, told CNC that China has nearly 8,000 certified ski instructors, who are far lag behind the growing demands.
 
SOUNDBITE(CHINESE) WANG CHUNLU, Secretary General of Chinese Ski Association
"Many uncertified ski instructors at some resorts only have one-week skiing experience before they start to teach others. They know little about skiing teaching, and it may cause accidents."
 
Wang said the huge demand urges China to set up its own ski training system, which may be introduced from abroad in the near future.
 
SOUNDBITE(CHINESE) WANG CHUNLU, Secretary General of Chinese Ski Association
"We're planning to set up an evaluation system for ski instructors, including a set of certification tests for different levels, which will be promoted to the public gradually."
 
Meanwhile, world winter sports powerhouses including Austria, New Zealand, France, the U.S., have set up their own ski straining systems, while embassies of Austria and Czech Republic to China have pledged to unconditionally help the development of Chinese skiing.
 
SOUNDBITE(CHINESE) WANG CHUNLU, Secretary General of Chinese Ski Association
"Many ski resorts in China have introduced foreign ski instructors from diverse countries."
 
Hao Shihua, a former alpine skier of China's national team, also believes that the ski in China, along with its training system, is just at the early stage. 
 
SOUNDBITE(CHINESE) HAO SHIHUA, Former alpine skier of China's national team
"I think the first step to regulate the market is to standardize the skills of ski instructors. Thus, in any ski resort in China, skiers are able to continue their trainings by the same standard."
 
Hao observed that some ski instructors were reluctant to teach more in one tutor period in a bid to make more money from more periods.
   
Hao is running a ski training center in Chongli, which will host the cross-country, freestyle and other skiing events during the 2022 Winter Olympics.
 
SOUNDBITE(CHINESE) HAO SHIHUA, Former alpine skier of China's national team
"I want to change the situation. It's a marketing strategy." 
 
Three years ago, Hao established Flower Ski, a ski training center focusing on providing a set of standardized services and developing teaching methods .
 
As the first officially certified training base for ski instructors in China, Flower Ski started to give lessons to instructors from several local ski resorts. 
 
Until now, over 500 instructors have passed the national certification test here.
   
As to the Winter Olympics, Hao is ambitious to create a leading brand of ski training in China, though she believes that there is a long way to go.