MLB games to stream live in China

CNC
Added On January 12, 2016

Le Sports and Major League Baseball(MLB) recently announced a wide-ranging partnership which results in China's top internet-based eco-sports company becoming an official strategic partner of MLB in Chinese mainland, Hong Kong and Macau, for a three-year period beginning this month. 
 
The strategic alliance is highlighted by live streaming of MLB games in China for the first time.
 
As part of the first mass market MLB media agreement in China, Le Sports will hold exclusive media rights in China to broadcast 125 MLB games per season, along with Mandarin-language MLB programming.
 
Le Sports will also invest significant marketing resources and leverage its unique digital device ecosystem to promote baseball.
 
SOUNDBITE (ENGLISH) LEI ZHENJIAN, Le Sports CEO
"More players in the market like Le Sports are needed to participate in such model, in a bid to help make baseball gears and sports accessible to young fans."
 
MLB Commissioner Robert D. Manfred, Jr. said China is a crucial frontier for the development of baseball. He said the new, prominent place on Le Sports platforms both reaffirms and expands their commitment to growing the game in China.
 
Statistics show that China's sports industry accounted for 0.5 percent of the GDP in 2008. But baseball is still not a popular game in the country.