Australia tries to attract Chinese visitors

CNC
Added On May 19, 2017

Australia's largest annual tourism trade show has opened in Sydney.
 
The show brings together companies from all across the industry, with firms particularly looking to take advantage of China's growing number of holidaymakers.
 
The annual Australian Tourism Exchange puts tourism operators in contact with overseas buyers across the world.
 
This year's event has attracted more than 2,300 delegates, from over 30 countries. 
 
The organizer says China is by far the most heavily represented nation at the event.
 
SOUNDBITE(ENGLISH): JOHN O'SULLIVAN, Managing director, Tourism Australia
"The leading source of buyers for the tourism market, no surprise, is China with over 129 buyers attending this year’s show,"
"So, it's incredibly important as it gives the opportunity for some of the smaller operators in Australia to connect with buyers from markets like China."
 
One of the buyers from China told CNC that with Chinese becoming wealthier, and with a middle class having more experience travelling abroad, tour operators are having to up their game.
 
SOUNDBITE(ENGLISH): WANG YONGHONG, Shenzhen CEPT International Travel Service Ltd.
"About ten years ago, the middle class emerged in China, now these people are travelling, and they have more experience in travelling, they begin to change their travel mode."
"So, nowadays, in the past three years, we have more of the tailor made packages for this emerging middle class."
"And in the past three years, we have seen more FIT (Fully Independent Traveller) travelling modes, which have been emerging in China’s market."
 
Along with the buyers and smaller companies, larger operators are also looking to further their relationship with China.
 
SOUNDBITE(ENGLISH): SIMON MCGRATH, COO for AccorHotels Pacific
"It's crucial, it's certainly a developing market in our region. And consumers from China are travelling throughout the world, and certainly they are choosing Australia as a preferred destination which is great."
 
He added that the cultural exchange between China and Australia is crucial, and holds the key to a long term and successful tourism relationship.
 
SOUNDBITE(ENGLISH): SIMON MCGRATH, COO for AccorHotels Pacific
"There's a real understanding, and learning, and respect from both sides. It's a long game, and it's important to stay in that process for a long time,"
 
As for a message to Chinese from the convention floor, the tour companies had only one thing to say...
 
SOUNDBITE(ENGLISH): JOHN O'SULLIVAN, Managing director, Tourism Australia
"We are saying to the Chinese from wherever you are, wherever you are from, come to Australia, because we see international visitation and international tourism as a great thing."