Chinese fashion show shines in Australia

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Added On May 20, 2017

INTRO
 
One of China's hottest up-and-coming fashion labels, VMAJOR, has stolen the show at Australia's Mercedes-Benz Fashion Week in Sydney.
 
Let's take a look...
 
PKG
 
The Shenzhen-based VMAJOR was the 2014 winner of the International Woolmark Prize for Asia in fashion.
 
It's led by its innovative yet brilliant designer Victor Zhu, who stunned the crowd with his "urban gypsy" collection.
  
Zhu says he is proud to be a young fashion pioneer from China, and hopes more Chinese designers to thrive in a more "cosmopolitan, globalized world".
  
SOUNDBITE: VICTOR ZHU, VMAJOR designer
"People are more open, the younger generation can go abroad to study and then come back and can express something new, to represent China."
  
The designer says he is excited about the direction the Chinese fashion industry is now taking, as experimentation and self-expression takes precedence over trends and fast fashion.
 
SOUNDBITE: VICTOR ZHU, VMAJOR designer
"The 90's generation, or younger generation have more open eyes, and embrace different cultures and create their own identity." 
 
Zhu graduates from the London College of Fashion in 2008.
 
He first entered the fashion scene as an intern at the global fashion house Vivienne Westwood. 
 
He returned to China's manufacturing capital Shenzhen to launch his label VMAJOR five years ago.
  
Over the past three years, VMAJOR has served as one of the best examples of China's emerging fashion industry, which is being wholly created and developed by homegrown talent.
  
His latest collection on show at Fashion Week featured his latest foray into experimentation, which he calls the "urban gypsy" look.
 
SOUNDBITE: VICTOR ZHU, VMAJOR designer
"Gypsies you know, they don't have their own home, they go to different worlds. It represents us right now as global citizens, we go to different places. That's what I've thought about this, and I express that through my creations."
 
Zhu is thrilled at being able to represent China at the prestigious fashion event, and says this is the most enjoyable show he has done so far.