Thailand, China jointly hold sign-ad trade show

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Added On November 11, 2017

More than 50 Chinese billboard companies have joined with their Thai counterparts, to share recent advert innovations, and take their products into the ASEAN market on Thursday.
 
The four-day APPEXPO Thailand exhibition showcases Chinese potential technologies in terms of digital signs, LED, digital printing.
 
SOUNDBITE(Thai) SAKKACHAT SIVABOVORN, CEO, Organizer of SIGN ASIA EXPO
"Nowadays companies require their products to be made quickly and also at a low cost. Therefore the Chinese sign-ad companies which focus on digital print on demand, meaning the quantity doesn't need to be massive. Therefore it meets consumers' demand to have their ads quickly printed out at small quantities and low cost."
 
The event is organized by the China-based Shanghai Modern International Exhibition, who has returned after exploratory work last year. 
 
SOUNDBITE(Mandarin)ZHANG DINGGUO, CEO, Shanghai Modern International Exhibition Co
"Last year we came to Thailand to conduct a survey. We felt that Thailand is most suitable to be the hub of ASEAN among the South East Asian nations.This year,we brought an estimated 50 Chinese sign ad companies to show case their work and digital technology. This business plan enhances China’s Belt and Road Initiative; so that Chinese products and technological know-how in digital ads can go beyond Thailand and abroad."
 
SIGN ASIA EXPO has gathered more than 400 sign businesses from all of the world.
 
There are also workshops on selecting materials, problem solving, and predicting the future of the sign and advertising media industry.