Run chicken project helps reduce poverty

CNC
Added On April 17, 2018

On a farm in north China's Hebei Province, chickens roam here and there, occasionally fluttering up into the trees. The only unusual thing  is that each fowl wears an electronic anklet.
 
Like humans with activity trackers, the free-range chicken in Wuyi County wear anklets counting their steps to determine when they are ready for market.
 
SOUNDBITE(CHINESE): HE XIAOFEI , Manager of the Chicken Farm
There are several advanced techniques our chickens are equipped with. The first is the electronic anklet, which to make sure each chicken could walk more than 10,000 steps everyday. The second is that the traceable QR code tips we wore on the slaughtered chickens'feet. This QR code is able to show the real life of the chicken to the customer.
 
The chicken farm is a poverty alleviation project supported by the county government and shopping site JD.com.
 
Wuyi is one of the poorest counties in China with most of the farmland barren and alkaline. More than 60 percent of poor residents are elderly, sick or unable to support themselves.
 
With small interest-free loans provided by JD.com, villagers are able to claim a number of chicken and get a dividend when they are sold. Some also have part-time jobs on the farm.
 
The government pays for insurance for the chicken, guaranteeing the incomes of the "investors."
 
76-year old Li Xisheng borrowed 4,500 yuan to claim 100 chickens last year. When they were ready for market, JD.com paid him 10,000 yuan.  
 
Deducting the loan repayment and farm management fees, Li earned 3,000 yuan.
 
SOUNDBITE(CHINESE):LI XISHENG, Villager
Since I became a shareholder, my life has been improved. I purchased a new electric tricycle. The food of my family is also better, and I can afford meat in daily life. I feel so happy because I have such a good opportunity.
 
The ready-to-cook chicken sell well online even though they cost three or four times the normal price. 
 
China's expanding middle-income group has created a lucrative market for high quality agricultural products, attracting investors including Internet giants Alibaba and NetEase. 
 
The farm has helped lift over 400 households out of poverty in the county since 2016, and will be expanded this year.