UK LAUNCHES TOURISM CAMPAIGN FOR CHINESE VISITORS

CNC
Added On July 12, 2018

The partnership between London, Manchester, Birmingham and surrounding areas promises to deliver a unique tourism experience to Chinese visitors.

 
The project, called "Experience England", will offer tailored packages for Chinese tourists to visit the thriving cities of London, Manchester and Birmingham.
 
The campaign will also offer special trips to picturesque English villages and countryside hot-spots such as The Lake District.
 
SOUNDBITE(CHINESE) LI PING, Chinese Visitors
"I like this city very much. I found it wonderful with rich culture deposits. And it's working professionally with good fundamental infrastructure and impeccable service. So I think it's very good." 
 
The project will offer specially-designed holiday experience for Chinese visitors, providing a one-stop-shop for flights, hotels and transport services between several English destinations. 
 
The tailored packages will be available to Chinese tourists via Chinese travel provider. 
 
Chinese visitors will be able to discover English landmarks and culture, with opportunities such as visiting London's West End, a VIP trip to English Premier League Champions, Manchester City Football Club, and a tour of Shakespeare's birthplace in Stratford. 
 
SOUNDBITE(CHINESE) LIANG ZHEN, Chinese Visitors
"I would like to see the culture here. Because it's an old city with rich historical heritage. The city's legacy is elegant. So I think it's worthy to be here."
 
Figures by the Mayor of London's official agency,show that China is set to be the fastest growing market for overseas tourists to London in the next decade.
 
By 2025, the number of Chinese visitors to London is expected to increase by over 100 percent. 
 
The new services are aimed at making Chinese tourists' experience smoother.
 
SOUNDBITE(CHINESE) YANG YUELIN, Chinese Visitors
"The most challenge for them to be here in the UK is the language. So I think it will be more tourists here if we can provide a fully prepared journey schedule."