STORY HIGHLIGHTS


Argentinean winery turns focus to China

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Added On April 19, 2019

A well known Argentinean winery has turned its focus to China as a main destination for its high-end products. 
 
Take a look. 
 
PKG
 
Renacer, a Chilean-owned winery, sits in the town of Lujan de Cuyo in Mendoza province and blends tradition and modernity during brewing. 
 
The winery has recognized the importance of China for the future of wine sales. 
 
SOUNDBITE(SPANISH): LUCAS AMORETTI, Renacer Oenologist
"We see that the growth that China is having is far superior to the growth that the rest of the markets are having.This has led us to locate ourselves in the Chinese market."
 
Renacer sells around 20,000 boxes to China every year, equivalent to about 18 percent of the total wine exported.
 
The winery is owned by a Chilean family and opened its doors in the early 2000s.
 
Now, the Renacer brand can be found in 45 countries and its popularity continues to grow.