Ctrip signs tourism deal with Morocco

Added On September 9, 2019

The Chinese online traveling giant Ctrip has signed a co-marketing partnership deal with Morocco, hoping to bring more Chinese tourists to the African country. 
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The deal was signed between Ctrip and Moroccan National Tourist Office in Rabat on Friday.
During the signing ceremony, Moroccan Prime Minister Saad Eddine El Othmani highlighted the importance of boosting tourism and said his country is expecting more tourists from China. 
"Cooperation in travel is very important, as it makes known the strengths of Morocco in China and vice versa. It can also help enhance the benefits of the links between the two countries especially on the cultural level."
He said since Morocco announced visa exemption for Chinese citizens in 2016, the number of Chinese tourists has risen rapidly, from less than 20,000 per year before the exemption, to 180,000 in 2018.
The tourist office said the three-year partnership with Ctrip aims at improving the publicity of Morocco among Chinese tourists through digital advertising campaigns.
Such moves are expected to eventually help increase the number of Chinese tourists to 500,000 per year. 
SOUNDBITE(FRENCH) MOHAMMED SAJID, Moroccan Minister of Tourism
"I think it's a reasonable goal, we've already reached 200 thousand visitors in 2018, we still have a year to try to achieve that goal. I also think the cultural and touristic year that we're going to organize from next month, will help increase the number of Chinese visitors to Morocco. "
Discussions about opening direct flights between the Moroccan city of Casablanca and Chinese capital of Beijing are underway.