China's e-commerce tech helps Thai digital economy boom

Added On November 6, 2019

Lazada, one of the regional leading e-commerce marketplaces in Thailand, has benefited from China's e-commerce business strategies and technical support, leading to a big boost in innovation and the growth of online services.
Young Thai clothing designers Nunthapong Boonnao and Manassawee Suangkaew used to run a store to sell clothes they made in the Thai capital of Bangkok.
In 2018, they decided to close their store to set up an online clothing shop on Lazada, a major online shopping platform in Southeast Asia.
Thanks to the rise of online shopping in Thailand, Nunthapong and Manassawee's 18-month-old online clothes store named "LOONNY" is thriving.
Founded in 2012, Lazada is now one of the regional leading e-commerce marketplaces in Southeast Asia. In 2016, China's e-commerce giant Alibaba acquired the controlling stakes of Lazada, and started to export new business strategies and cutting-edge technologies to the Southeast Asian platform.
The live-streaming feature, one of the business strategies and types of technical support that Alibaba provides, became an instant hit in Thailand, in particular, attracting young Thai people to go shopping online.
And with the help of live-streaming sales, the number of Thai users on Lazada continues to grow rapidly.
In March 2019, "LOONNY" became the first Thai store to use live-streaming to sell their clothes on Lazada. Through live-streaming platforms, Nunthapong and Manassawee are able to engage with interested buyers in a more direct way and sell clothes immediately.
After the initial broadcast, the two clothing designers said they were amazed at the result of using live-streaming to pitch the clothes they create.
Joyce Tsao, the senior manager of Lazada Thailand, said that live-streaming sales are really a new trend of e-commerce in Thailand.