Mexican company takes signature Tequila to CIIE

Added On November 8, 2019

Tequila is one of Mexico’s most iconic products and is popular around the world.

We went to find out more about a tequila company that has taken its products to the ongoing import expo in Shanghai.
Casa Orendain is a Mexican tequila manufacturer that exports to about 20 countries around the world.
Now it wants to break into the Chinese market. That's why they've come to the Shanghai import expo. Twice.  
SOUNDBITE (SPANISH) CARLOS SHORAGO, Marketing Manager for Casa Orendain
"Participation in the fair is a challenge for us. We have already participated in previous fairs; we were at the CIIE last year, we are even beginning to distribute in the Chinese market, and we know that the potential is enormous."
The company is proud of its two centuries dedication to perfecting its tequila formula.  To woo Chinese consumers, they recently released a special tequila recipe catering to their taste.
SOUNDBITE (SPANISH) CARLOS SHORAGO, Marketing Manager for Casa Orendain 
"We believe that it is very positive, the picture it paints is very positive. We have been very well received on previous occasions; and we believe that our presence will be very fruitful there and we will do business, which is convenient for both parties."