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Peppa Pig producer: China most important market

CNC
Added On November 16, 2019

 The company behind the popular British cartoon show, Peppa Pig, says China is one of the most important markets in the world.

 
Since its release, the British cartoon show, Peppa Pig, has become an instant hit with children around the world.
 
The show has been viewed over 34 billion times in China over the past three years alone.
 
A producer at Entertainment One, which owns the Peppa Pig brand, says the show's growing popularity among Chinese viewers has helped her company meet its full-year targets. 
 
SOUNDBITE (ENGLISH) AMI DIECKMAN, Entertainment One Ltd.
"China is one the most important markets in the world regardless of what business you are in. eOne recognized this. Not only can we find strength in our founded portfolio but for the wide eOne business which covers content distribution and music. We recognized this as an area of growth and an important market to draw in our business."